The Svenljunga blues runs the game

Blåkläder don't settle for anything ordinary – "good enough" just isn't good enough. They dare to take it to the next level and are renowned for setting new standards for quality workwear all over the world.

OUR CHALLENGE

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INSIGHT

Blåkläder always strive to be the very best and therefore needed to strengthen their brand.

SOLUTION

A brand book was created to clarify what everyone should feel when they hear or read the Blåkläder name.

RESULT

The result is a stronger brand that attracts customers, partners and new employees.

 

Blue genes never wear out

Blåkläder’s brand is a combination of values and culture that differentiates them from the rest and puts them in a league of their own.

Compañeros together with created a brand book that is their foundation, the blueprint one might say, for further development. We also created custom patches and stickers to showcase their core values.

WORK SAMPLES

  • Brand book
  • Patches and stickers
 

Skills in use