When your client or customers view your logo or brand; what should be the ideal feeling or emotion you like them to feel?
This is a general overview of what you, your business or product does.
6 to 10 words. The elevetor pitch.
All about creating the appropriate perception in your target market.
General description about what the logo/identity needs to say or portray.
Who is the target audience or intended market? A list of people that need to be influenced by the logo when they see it. For example, who is the decision maker of the company that may be using your business.
Some examples of logos you really like.
Does your business or product follow a certain visual style or visual needs to be considered or even avoided?